Hi Chris,
Over to your left under Records/Directories, there is a listing for MRS. ANNIE ELIZABETH SMITH (Stationer) at 68 Abbeydale Road in 1925. (a little before 1950 I know.)
Is it possible this store also sold greeting cards..??
Wikipedia will give you info about Abbeydale Road which they say passes by Nether Edge en route.
Hi Wendy
Thank you for your reply I will look at the Abbeydale Rd shop .I was born at Nether Edge and went to Abbeydale Secondary School ,my mum always said she worked at greeting cards ,maybe that was her name for the stationary shop .