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Maliy kamo, kita'y mag-kamustahan ag mag suyat it ato mga pananaw at kuro-koro, subaleng usa kina sa parayan adong lalung mapaganda pa nato ka ato pinalanggang banwa!

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Scuba-Diving enthusiast
Nov 23, 2008 - 9:32AM
Diving to keep RP tourism afloat/ by Cheche V. Moral

....copied from Phil. Daily Inquirer/Sunday Lifestyle
November 23, 2008

"In the Philippines, they expect us to text them. But that's not what we do in the US." This year his group brought in 15 divers and sent e-mail inquiries to 14 resorts. Only three replied and it took them two weeks. Allen's video was aired on GMA-7, making it a "publicity heaven for the resort that responded." "When the Philipiines is awake, the US is asleep. We won't get up at 3 a.m to make an expensive call," he said. "The goo thing with the present leadership in tourism," said Velarde-Morales of Secretary Joseph "Ace" Durano's administration, "is that there's a better appreciation of the realistic needs of our country. The approach now is niche-market segments." Velarde Morales has been in government service for 32 years.

Giveaways

The DOT'S prgrams to attract the North American market was strengthened with a 250-airline-ticket giveaway three years ago, which created the 84,000-name datbase for the department. It continues to rely on this database during low season, where travel agents sell their discounted packages, said DOT Team Norht America head Corazon Jorda-Apo.

Last year, it raffled off a fully furnished condo unit in St. Francis Square to actual arriving tourist who participated in an online contest. Recently, it launched the Travel Mall, where travel agents in the US can upload and sell their tour packages on www.experiencephilippines.ph.

The DOT has also been training US travel agents online on selling the Phlippines as a destination. It has so far graduated 1,000 agents with 150 of them invited to the country to experience its offerings.

It's also eyeing Canada as possble growth market. "There's been a double-digit growth in the last three to four years," said Rene de los Santos, tourism attache for Northwestern US and Western Canada. "Even with the financial difficulty in the US, we believe Canada will still grow next year."

In his online forum which some 3,200 members, Allen said it's a consensus that the Philippines "represents the best dive destination value in the world." "We're not her short-term," said Mel Agudo, CEO and president of Marco Vincent Dive Resort. "We're investing long-term. Whatever happens with the economy, they {divers} will be ther. The Philippines will be there."

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Nov 23rd, 2008 - 9:32 AM
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